Jog blush

ILIA — Multi-Stick

A Blush that Blends


I saw ILIA — a brand I first found on Houston Street, New York, on a soaked rainy day before a film. I had to test it.

The air when the sun is out for the first time in February — Hasselt and I both waking up. I got drawn into Blos — clean beauty, a shop I can’t resist when I get close. I walked in for a sunscreen and left with a blush stick. The first brick of a new season.

Shea butter, orange peel wax, avocado oil — a Multi-Stick to be precise. A cream blush that doubles for the lips, adding just enough warmth for the after-jog look. The finish is not glossy, not matte. Satin. Peachy. In the mood. Applied with fingers — no tools needed.

Jog blush — perfectly combined with a first sun crisp, ironed blue cotton shirt.

From the big apple to little Hasselt — ILIA, female founded in Canada, is quietly global. Find it in a small boutique to create that memory if you can. Available online and at de Bijenkorf in the Netherlands.

In the Mood Multi-Stick by Ilia — iliabeauty.com